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Two questions: 1. When you say "update the data" how are you updating it? If it's not via a form submission (via editing the entry), the frm_after_update_entry won't be called. 2. Are you sure that the hook isn't being called or could it be that it's called and just not doing what you want, i.e., did you put any debugging code in the hook? I have to be honest that "not getting called the first time" doesn't really resonate with something that can happen.