As far as what you're doing, are you creating the custom post in Formidable's add-on as a jet engine post? Make sure the name of the field in the wp_postmeta table is the same as the field in the Formidable add-on. When 3rd party. Very often, custom fields create a label and a field name. Field names generally begin with and underscore. Use PHPMyAdmin to confirm the name of the field you want to populate.
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