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Like track page views or actually trigger some custom code?
Both. Definitely track page views AND enter that data in a formidable form. And in some situations Trigger an event.
Example. I have specific pages for clients linked to QR codes. If someone scans that QR code and goes to that page, it needs to be recorded and if say they have instructions to be texted when that page is viewed I need to do an api call to Twilio or Integromat to send that text and perform other tasks.